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Hei Whanake Campaign

Project Overview

Wisp delivers year-round campaigns for Hei Whanake,  a level 2 educational course for our client, Fruition Horticulture. For these campaigns we were challenged with creating ads that resonated with a young audience as well as motivating them to take the course.

Using simple sign up options to ease the pain of applications, and engaging, student facing video content across Instagram and TikTok, Wisp has been able to connect to its audience with clear calls to action and authentic story telling for fantastic results.

 

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Result Metrics

Website Stats

  • 1,394 - Engaged sessions
  • 40 - Conversions

Email Database

Social Media Quarterly

Meta

  • 29,242 - Clicks
  • $.04 - Cost Per Click

Tiktok

  • 574,978 - Paid impressions

Instagram

LinkedIn

Social Media Stats

Website Overview

Website Services Provided

  • Website Design, Copywriting, UX Optimisation
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Campaign Performance Stats

CASE STUDIES

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“ We have been really impressed with the quality of the creative artwork completed by Wisp on our TradeMe campaign. Wisp followed our brief and our brand guidelines to present a series of eye catching adverts.”
Sharline FitzgeraldPractice Manager - Holland Beckett Law
Sharline Fitzgerald
“ We appreciate the work Wisp put into providing us with video content that accurately reflected our student voice. Harris was responsive to feedback and flexible to ensure the filming captured what we wanted. We will definitely use him again and are happy to recommend him to others.” ”
Sandy Scarrow Managing Director Fruition Horticulture
Sandy Scarrow Managing Director
“We engaged wisp to review our Current Digital Media tools. They conducted a comprehensive review and provided us with a clear digital Media strategy for our business. This has greatly improved or customer engagement.”
Dean Waddell, Head Of Foodstuffs Paknsave Cameron Road
Dean Waddell, Head Of Foodstuffs
“ We contracted Wisp to produce and manage all our media needs. Their professionalism and passionate approach to their work has seen them produce numerous top-shelf videos media releases and other external stakeholder communications that has undeniably helped the Bay of Plenty Rugby Union tell its story and strengthen ties with our partners and community.”
Neil Alton, GM Of Engagement And RelationshipsBay Of Plenty Rugby
Neil Alton, GM Of Engagement And Relationships
“ Throughout their time with Spark Sport and Sports Inc, Wisp provided a high level of professionalism and vast industry knowledge. Combined with their creative writing, production expertise and understanding of social media Wisp were a valued external team member to the Spark Sport and Sports Inc Team.”
Kelsen Butler, Managing DirectorSports Inc
Kelsen Butler, Managing Director
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“ We have been really impressed with the quality of the creative artwork completed by Wisp on our TradeMe campaign. Wisp followed our brief and our brand guidelines to present a series of eye catching adverts.”
Sharline Fitzgerald
Sharline FitzgeraldPractice Manager - Holland Beckett Law
“ We appreciate the work Wisp put into providing us with video content that accurately reflected our student voice. Harris was responsive to feedback and flexible to ensure the filming captured what we wanted. We will definitely use him again and are happy to recommend him to others.” ”
Sandy Scarrow Managing Director
Sandy Scarrow Managing Director Fruition Horticulture
“We engaged wisp to review our Current Digital Media tools. They conducted a comprehensive review and provided us with a clear digital Media strategy for our business. This has greatly improved or customer engagement.”
Dean Waddell, Head Of Foodstuffs
Dean Waddell, Head Of Foodstuffs Paknsave Cameron Road
“ We contracted Wisp to produce and manage all our media needs. Their professionalism and passionate approach to their work has seen them produce numerous top-shelf videos media releases and other external stakeholder communications that has undeniably helped the Bay of Plenty Rugby Union tell its story and strengthen ties with our partners and community.”
Neil Alton, GM Of Engagement And Relationships
Neil Alton, GM Of Engagement And RelationshipsBay Of Plenty Rugby
“ Throughout their time with Spark Sport and Sports Inc, Wisp provided a high level of professionalism and vast industry knowledge. Combined with their creative writing, production expertise and understanding of social media Wisp were a valued external team member to the Spark Sport and Sports Inc Team.”
Kelsen Butler, Managing Director
Kelsen Butler, Managing DirectorSports Inc

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