Skin Centre
Skin Centre is one of New Zealand’s premier dermatological and cosmetic institutes, recognised for its team of leading dermatologists, cosmetic surgeons, and skincare professionals.
In 2024, WISP partnered with Skin Centre to elevate its brand presence and strengthen its connection with both existing and new audiences through a cohesive, results-driven marketing strategy.
Social Media Management
Our social media work focused on aligning Skin Centre’s digital voice with its reputation for clinical expertise and premium service.
Strategy: We developed a structured content strategy grounded in brand storytelling and audience insights. The strategy balanced education, promotion, and patient engagement, highlighting the Centre’s medical credibility while humanising the brand through approachable and relatable content.
Management: WISP managed all aspects of Skin Centre’s social channels, including scheduling, community engagement, and campaign oversight. Our approach ensured a consistent, authentic, and responsive digital presence across social platforms.
Content Creation: To support ongoing engagement, we produced a diverse range of visual and written content. From patient success stories and skincare education to seasonal promotions and service highlights, ensuring the tone remained professional, trustworthy, and aspirational.
Videography & Photography
Visual storytelling played a key role in connecting audiences with Skin Centre’s brand values and clinical expertise.
Photography: We produced high-quality imagery capturing the professionalism and personality of Skin Centre’s team, its state-of-the-art facilities, and the welcoming patient experience.
Videography: Our video production work included a series of testimonial features, patient success stories, and interview-style videos with dermatologists, cosmetic surgeons, and skincare specialists. These videos not only built trust but also educated audiences on available treatments and the science behind Skin Centre’s services.
Editing & Post-Production: Wisp handled all aspects of editing, colour grading, and visual enhancement to ensure consistency with Skin Centre’s premium brand aesthetic.
