Spark Sport
Spark Sport was a game-changing streaming platform that redefined how New Zealanders watched live sports. With exclusive broadcasting rights to major international and local events, the platform set out to make premium sports content more accessible, flexible, and digitally engaging for Kiwi fans.
Social Media Management
Through strategic planning, creative execution, and active community management, Wisp helped Spark Sport transform from a new market entrant into one of New Zealand’s most followed and engaged digital sports brands.
Grew Spark Sport’s following from 5,000 to over 100,000 across major social platforms.
Built a vibrant, interactive fan community around live sports content.
Set a new benchmark for digital fan engagement and content delivery in the New Zealand sports streaming sector.
While Spark Sport has since closed, the legacy of its digital presence — and the community built through Wisp’s strategy — continues to stand as a benchmark for innovation and audience connection in New Zealand’s streaming landscape.
